Selected Work
A selection of results, split between what our partner agencies gained, and what their end clients achieved.
CASE STUDY 1
[Agency partnership]
Same revenue. Half the spend. In 11 days.
A creative agency owner was running ads for their own clients on top of running the business.
Results were there, but the inefficiency was costing everyone.
Within 11 days of stepping in, the same revenue was being generated at less than a third of the spend.
Cost per sale dropped from R580 to R243. The owner got their time back. The client got better results.
The agency kept all the credit.
The campaigns weren't broken; they were unmanaged. Structure and daily oversight made the difference.
Before: R8,131 spent / 14 sales / R580 cost per sale
After: R2,430 spent / 14 sales / R243 cost per sale
CASE STUDY 2
[Lead Generation Issue]
R4,100 in spend. R19,700 back. 30 days.
This gym had been through multiple agencies. Leads came in, but they went nowhere, slow follow-up,
no structure, no conversions.
The assumption was that the leads were the problem. They weren't.
Once the offer was clarified, qualification tightened, and a proper follow-up process was put in place,
the same traffic started converting.
More members added in 30 days than previous agencies had delivered over several months.
Most local service businesses don't have a traffic problem. They have a conversion and follow-up problem.
CASE STUDY 3
[Fixing the Offer]
Sold out in 10 days. R1,400 spent.
The gym was competing on price without realising it. Their offer didn't give people a strong
reason to commit, so even when interest was there, decisions stalled.
The fix wasn't more spend or a bigger audience, it was repositioning. A clear outcome, defined value,
and a reason to act now. With fast response times and consistent follow-up behind it, the same traffic
converted at a far higher rate.
Fully booked within 10 days of launch.
R1,400 in spend. R19,320 in revenue.
When an offer has no urgency and no clear outcome, even good traffic goes to waste.
CASE STUDY 4
[Fixing the Structure]
110 leads. 14 paying clients. One month.
Before this, the business was signing 2 to 5 clients a month. There was effort, but no real structure
behind how leads were generated or handled.
The first phase was foundational. Testing visuals, refining messaging, fixing offer positioning,
building a proper follow-up process. Once those pieces aligned, performance changed fast.
In one month, they achieved what would normally take three to four, not by working harder, but by making
everything work together.
Results don't come from effort alone. They come from the right structure behind that effort.
CASE STUDY 5
[Fixing the Structure]
R11,000 more revenue. No extra ad spend.
The business was running a generic group offer.
People understood it, but there was no urgency and nothing compelling enough to act on.
The offer was reworked - given a clear name, a defined outcome, and structured bonuses.
It gave people something specific to buy into instead of something generic to scroll past.
That shift alone drove more conversions from the same traffic, without touching the ad spend.
Sometimes the biggest lever isn't the ads. It's what you're asking people to buy into.
WHAT EVERY RESULT HAS IN COMMON
It wasn’t more spend or a different platform. In every case, the ads were already running.
What changed was how they were managed, clear direction behind each campaign, ongoing adjustments, and consistent attention
instead of being left to run.
Once that shift happened, performance improved. Costs came down, efficiency increased, and results became more
predictable, not because something new was added, but because the ads were finally being managed properly.
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