For service businesses doing more than R150K / month

Helping Business Fix Their
Client Acquisition Process

We rebuild the entire client acquisition system behind service businesses, offer, ads, qualification, and follow-up, so the leads you're already paying for actually turn into paying clients.

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R2.4M+ ad spend managed | 44,000+ leads generated | 30+ businesses | 10 yrs combined experience
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The Problem

You try to fix everything else except the actual constraint.

Leads are coming in. Revenue isn't moving. So everyone blames the leads. But in almost every business we audit, the leads are fine, the process around them is broken. Slow follow-up, no qualification, a vague offer, ads running with no one watching them daily. Fix the constraint and the same traffic starts producing sales.

Your Situation

If any of this sounds familiar, it's probably an acquisition constraint:

"

We're getting leads, but half of them ghost us after the first message.

"

My team only follows up once, if at all, and then the lead just dies.

"

I have no idea which ads or campaigns are actually making me money.

"

People book a call and then never show up.

"

We've been through agencies before and nothing really changed.

The Outcome

What it looks like when the constraint is fixed

01

Leads that convert

A follow-up and qualification process that turns enquiries into booked, paying clients.

02

Clarity on every rand

You know exactly what each campaign costs you and what it brings back.

03

Consistency

A predictable pipeline instead of good-month-bad-month roulette.

04

A system you own

Everything we build stays yours, offer, funnel, tracking, and process.

The Method

The TFC System: Traffic → Filter → Convert

Most stop at traffic, they buy clicks and hope. We treat traffic as step one of three. The money is made in filtering every lead and converting the right ones.

01
TRAFFIC

The right people in — targeted, not just cheap clicks.

Ads
Landing Page
02
FILTER

Score and route every lead so you only talk to the right ones. This is the differentiator.

Lead-Filter Form
Lead Scoring → CRM
03
CONVERT

Automatic hand-off into booking and sales, with follow-up that never drops a lead.

Thank-You / Booking
Follow-up → Next Step
CRM data loops back to optimise the ads, so the system compounds.
The Proof

In every one of these, there was a constraint. We found it, fixed it, and built the system around it.

Fitness membership
Fitness membership
30 members in 3 months  R34k new monthly recurring revenue
Lever: launched ads, rebuilt follow-up & qualification process
Service business direct purchases
Service business
10 direct purchases in less than 7 days
Lever: changed the sales process
Structure and system Meta dashboard
Structure & system
110 leads → 14 paying clients in 30 days
Lever: coordinated system, not random testing
Fashion e-commerce Meta dashboard
Fashion e-commerce
Cost per purchase drops 70%  R580 → R185 in 30 days
Lever: restructure + daily management
Fitness studio Meta dashboard
Fitness studio
ROAS 0.24× → 8.32×  (44× increase)
Lever: structure + tracking + clear creative

What our clients say

WhatsApp message 1 WhatsApp message 2 WhatsApp message 3 WhatsApp message 4
The Creative

The work behind the numbers

Creative 1
Breaking the Assumption

Instead of promoting the gym, we challenged a common belief to stop the scroll and create curiosity.

Creative 2
Leading with the Outcome

The transformation became the headline, allowing the visible result to create trust before explaining the treatment.

Creative 3
Reducing Friction

A clear introductory offer lowered the barrier to entry, giving people an easy reason to take the first step.

Creative 4
Leading with Curiosity

Rather than pitching the gym immediately, we opened with a question that spoke directly to the right audience.

Creative 5
Selling the Bigger Outcome

The creative wasn't about fitness—it positioned the offer around community, connection, and belonging, which was the real reason people joined.

Creative 6
Repositioning the Offer

Instead of selling a peel, we reframed it around a simple, compelling idea that made the treatment easier to understand and more desirable.

The Funnels

Few of our most recent funnels

Three proven funnel systems. Built for different business models. All designed to acquire profitably and scale predictably.

SELF-LIQUIDATING FUNNEL

Ad spend pays for itself before the main sale closes.


Ads
Intro Offer
Checkout
Backend Offer

BEST FOR
Memberships Programs Recurring Services
DIRECT BOOKING FUNNEL

High-intent leads book and pay immediately.


Ads
Qualification Form
Checkout
Appointment

BEST FOR
Aesthetics Medical Consulting
FREE TRIAL FUNNEL

Remove friction. Sell the experience.


Ads
Trial Signup
First Visit
Membership

BEST FOR
Gyms Fitness Studios Coaching
Why Us

Why service businesses work with us

1

Daily campaign management

We review, refine, and improve your campaigns every day.

2

We fix the whole system

Offer, ads, qualification, follow-up. We work on everything between the click and the sale, not just the ads.

3

Real reporting

Every report is presented in a meeting where we break down the numbers into clear insights, explain what's driving performance, and outline the next steps.

4

Everything is yours to keep

Accounts, funnels, automations and creative are built on your assets and stay with you.

Honest Fit

Business we can actually help

This isn't for you if…

Not willing to invest in growth.

Not willing to spend money on ads.

You want a quick magic fix with no input.

You're shopping purely on price.

This is for you if…

You're a service business doing R150k / month or more.

You are currently running ads, or open to running them.

You need more leads, or you need to close the ones you're already getting.

You want a partner managing it daily, not monthly.

One call to find the constraint

In 30 minutes we'll map your acquisition system, find the single thing holding it back, and show you exactly what we'd change.